Quick & Simple: weekly women's magazine launches
Starting August 2nd, the 60-page oversized magazine will publish its first four issues biweekly, then weekly starting with the October 4th issue. "Quick & Simple joins a burgeoning category of low-cost, newsstand-focused titles, including Time Inc.'s All You and Bauer Publishing's First for Women (it also closely resembles the name and concept of Time Inc.'s Real Simple). The new Hearst title doles out easy recipes as well as beauty, fashion and home tips using vibrant-colored sidebars and graphics. The magazine targets mass-market, mid-30s single women and mothers. Stories in the premiere issue include two-minute hairstyles and diet-friendly fast-food menus." Editor: Susan Toepfer. Source: mediaweek.com
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