Market News

‘NARNIA’ NEWS. In collaboration with The Lion, the Witch and the Wardrobe (Walt Disney Pictures/Walden Media) film release Dec. 9, Just Read, Florida! is implementing a statewide event featuring grade-level-specific contests to promote literacy among public, private, and homeschool grades 3-12. The Orlando Sentinel reported Disney-MGM Studios announced a Dec. 9 opening of a new attraction called “Journey Into Narnia: Creating The Lion, the Witch and the Wardrobe.” The 15-minute walk-through attraction begins with visitors stepping into a giant wardrobe for a behind-the-scenes look at the film.

ECPA CHANGES GOLD MEDALLION AWARDS. The Evangelical Christian Publishers Assoc. announced its Gold Medallion awards program will change radically, cutting award categories from 20 to six, dropping one of two judging rounds, rating books differently, and awarding the top-rated title the Jordon Book of the Year award. An awards name change will be announced early in 2006.

CBA’S NOVEMBER CHRISTIAN MARKETPLACE LISTS ONLINE. The new November best-seller and category top-seller lists—based on September sales—are now online at http://www.cbaonline.org/TrackingLists/BSLHome.js

NELSON LAUNCHES NCV BIBLE FOR GEN XY. Nelson Bibles (Nelson) will launch a major promotion of the newly revised New Century Version Bible translation to 18- to 34-year-olds. Plans include a Web site, www.myfaithandlife.com, nline promotions, innovative products, and a series of public service announcements created in partnership with the Bible League airing on TV and radio stations in early 2006. In February, the first full-length NCV audio Bible will release.