Friday, August 19, 2005

FYI - CBA??? or ICRS???

For Your Information
The Christian Booksellers Association Convention (CBA) is NOW being called the International Christian Retailers Show (ICRS).

If you give it a little thought, the reason for this change becomes clear. Christian bookstores are becoming less about books and more about Christian "stuff." Every Christmas I buy each of my boys a t-shirt with a Christian message. I buy tracts for our King's Kitchen program, I buy postcards for absent youth group teens, I regularly look for bookmarks, mugs or other gift items for family and friends. These items bring a much larger return to retailers than the sale of a book.
So... the booksellers association is now a retail show...

And we go with the flow...

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