Friday, August 19, 2005
FYI - CBA??? or ICRS???
For Your Information
The Christian Booksellers Association Convention (CBA) is NOW being called the International Christian Retailers Show (ICRS).
If you give it a little thought, the reason for this change becomes clear. Christian bookstores are becoming less about books and more about Christian "stuff." Every Christmas I buy each of my boys a t-shirt with a Christian message. I buy tracts for our King's Kitchen program, I buy postcards for absent youth group teens, I regularly look for bookmarks, mugs or other gift items for family and friends. These items bring a much larger return to retailers than the sale of a book.
So... the booksellers association is now a retail show...
And we go with the flow...
Posted by Louise Bergmann DuMont at 8:18 PM