Wednesday, August 31, 2005
Organic Life: food magazine launches
The new magazine from the Guild of Master Craftsman will hit newsstands on October 21st. "Content will include organic issues covering the environment, trade, health, keeping fit, alternative therapies as well as food." Source: mediaweek.co.uk
Organic Life, a new magazine from the Guild of Master Craftsman hoping to seize on the trend for all things natural, will hit the newsstands on 21 October. The 128-page title will go up against the likes of Olive, Delicious and BBC Good Food magazines and will have an initial print run of around 65,000 copies per issue.
The launch by the GMC, which also publishes titles ranging from photography to DIY, comes as the organic market continues its rapid growth, worth an estimated £1.5bn a year in the UK.
The magazine will also cover organic issues away from the traditional area of food, such as clothing, health and beauty.
The publisher hopes to fill what it calls “the considerable gap” between the top three food titles in the sector, Asda, Somerfield and Sainsbury’s magazines, which have combined sales of around 4 million copies, and the rest of the market.
Content will include organic issues covering the environment, trade, health, keeping fit, alternative therapies as well as food.
The GMC is also expected to back the launch with a major marketing campaign in October, covering trade press, direct mail and a partnership during the National Apple Day.
Last week’s release of sales figures for the food sector during January to June 2005 saw Asda, Somerfield, Sainsbury’s, BBC Good Food and Waitrose all record an increase in circulation year-on-year.
The market leader, Asda magazine, sells around 2.6 million copies per issue.
Posted by Louise Bergmann DuMont at 12:05 PM